Sellers' Playbook | AI Exchange Club Blog

How Much Does an App Sell For? App Valuation in 2026

A small app that makes money sells for about 2x to 5x its yearly profit. Ranges by size, three worked examples from users and downloads to price, how each revenue type is priced, and what moves the number.

October 9, 20265 min read

How to Sell a SaaS Business

sellers playbook

How to Sell a SaaS Business

Almost everything written about selling a SaaS business is aimed at companies fifty times larger. This is for bootstrapped SaaS between $20K and $1M — fees, timeline, deal-killers, and what actually lands in your account.

September 2, 202620 min read

sellers playbook

Marketplace auctions: How to buy and sell AI SaaS

Discover what is marketplace auction and learn how to confidently buy and sell AI SaaS with proven strategies and insights. Don’t miss out!

August 22, 202612 min read